Why your website needs to stand out

If you’re a business owner and use the internet to advertise and market your product or service, then having a website that stands out is a must. Websites nowadays are the perfect way to show people all around the world how good your company is and what you can offer. With millions of websites available on the internet, and another thousand companies possibly offering the same product or service you do too, making sure your website is better than theirs is one of the many ways you can help get your company to the top.

Your website allows you to show off your latest deals, your services, why customers should use you, and simply what makes you the best. It also helps build trust with new clients that are looking for a reputable company they can rely on. While your website can be as simple as you want it to be, making it that extra special goes a long way long term wise. Your websites is your company’s home, and it’s something that needs to be looked after.

It’s surprising how many small businesses don’t have a website. While your business may be small, any business that does not have a website is missing out on one of the most powerful marketing tools available today. Your website doesn’t need to be fancy, but if it’s clean and professional with all the necessary features, then it can work magic for both you and your company. A website helps people find you as well as learn about your company. These days most people search online before purchasing products or services to discover their options. Not having a website could mean you’re missing out on potential sales to hundreds if not thousands of people. How do you know you’re not offering exactly what they want?

You would think that in this day and age everybody would know how important a website is for a business whether it be a small company or a big one. Clearly, that is not the case. While you may not have the knowledge of how to produce or manage a website, there are many companies that can do that for you, just like we do at Yorkshire Designs. One of our many digital marketing services is managing and maintaining customers websites, and we’ve had great feedback throughout the years.

One must always keep in mind that there are so many people all over the world and in your local area that are offering the same service or product you’re also trying to sell. That being said, potential customers will always take more interest in a website that looks more ‘trustful’ and professional. This is one of the many reasons why your website needs to stand out and outdo the rest. Simple features can make great additions to your website such as actual photos of your workers and products, blogs or articles regarding your company and what you do, clear statements of your services and/or what you’re selling, plus the location area you can be of service to. It’s the simple things that will catch the readers attention, yet it’s these things that will also help your website stand out.

For the companies that do have a website, a lot of them fail to maintain it. It’s like pizza without cheese, what’s the point of that? If you have a website you need to look after it. Keeping it updated is as important as looking after your business. No customer is going to be interested in what you’re offering if they see your website has been updated in the last 4 years. This only initiates your site and even your business has been neglected, something you don’t want your customers to think.

While there are so many reasons why having a website is healthy for your business, we’ve listed down below some of the main answers to why keeping your site up to date and in the best of shape is an essential.

Accessible around the clock

With a website potential customers will have access to your company and its services and/or products 27/7, that means you can be making money 24 hours a day and 7 days a week. The possibilities are unlimited, however, it’s up to you to make sure your site is accessible at all times. Your website needs to be user-friendly and easy to understand as you many be getting customers from all over the globe, and at any time of the day or night.

Convenient

If you’re tired of having to explain your business and what you offer over and over again, and to each and every customer that comes your way, then why don’t you simply point them towards your website? Have all your needed information ready and available on your site and never worry about repeating yourself again. Not only does this make it more convenient for you, but it also does the same for the potential customer. Instead of having to ring you up or make an appointment, they can easily search online and discover what your business is all about.

Credibility

A website is the perfect way to earn trust. Not only can you get previous customers to leave testimonials, but it’s also an easy way to show off your achievements, where you’ve been featured, you social media sites, and real life proof of your company’s existence through the use of video and photos. Any company that’s able to back themselves up and their products and/or services are going to have more potential customers compared to sites that lack the various specific details.

Sales

Sell your product or service online through your website. Depending on what you’re offering you can either sell your product directly online or have people sign up to book an appointment for your service.

Marketing

Market your business any way your like! It’s your site, meaning you can do what you want with it. Have adverts up, your latest promos, everything and anything you want to shout to the whole of the internet world can easily be done via your website and you won’t have to pay anything extra to have it up.