Conversions & Monitoring

Do you want to know how your website is performing? Have you been using a company or someone to look after your site but you aren’t sure if you’re getting the results you signed up for? At Yorkshire Designs, we can cover both conversions and monitoring with full monthly reports so you can understand and keep track of our work, and physically see that our services are working hard for your business. Some companies don’t provide an analysis of the work they’ve done and how it’s supposed to be working; this which can be very frustrating for those that don’t understand how the process works. Signing up with Yorkshire Designs guarantees you a full analysis of all the work we do for you site, and we’ll happily sit down with you and help you understand what’s happened, what’s taking place, and where we see your site heading too. We also provide monthly reports with rankings updates and noteworthy news, to make clients aware of any changes in the industry and advising recommendations to help secure their business online. Our company believes being open with our clients, and while we don’t expect you to understand or even take an interest fully, we’re here to provide you with the data for you and your businesses assurance.

Understanding Conversion

One of the best ways to understand how conversion works is to understand what conversion is. Conversion is what happens when a person who’s browsing a site, in your case your site, turns into a user or buyer of your product or service that your site offers. In other words, conversion takes place when someone browses your site and signs up or requires of that you’re selling. Conversions can also include other actions that take place on your site such as signing up to your weekly newsletter or making a donation etc. Basically, conversion is whatever takes place on your site when someone actually interacts whether it be buying, paying or signing up.

Now that you know a little bit more about conversions, you need to understand what a conversion rate is as this is part of the analysis we’ll be providing you with. A conversion rate is the percentage of total visits to your site that results in a conversion. To get the conversion we’ll look at how many people visited your site, how many visitors actually browsed through your site and search for products or services, those that visit your product page, those that actually place an item in the checkout cart or start signing up for your service, and those that actually follow through with the procedure or complete the purchase. In other words, your conversion rate will be down to those that actually buy, order, or sign up via your website.

Why you should let Yorkshire Designs monitor and manage your conversions

Letting us monitor your conversions allows us to provide you with a clean and real analysis of what’s happening at the back end of your site. Apart from helping your site get traffic and be seen by internet users and those looking for the services or products you offer, we’ll also be able to back up our work and prove we truly know what we’re doing. We understand you may not understand how certain features work when it comes to running and gaining traffic for a website, making it one of our main priorities we provide you with the data you need so you can physically see our work creates results.

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